Our Story

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About Us

NextGen Dallas is a multi-generation, family-owned wholesale rep agency based in the Dallas Market Center. Founded as Don Bernard & Associates by Don Gentry in 1974, the company opened its first 1500 sq ft permanent showroom in the Dallas Market Center in 1980. Now, as NextGen Dallas, retailers enjoy over 30,000 sq ft of premium brand displays in our historic Dallas Trade Mart showroom. We exist to introduce specially curated products to retailers from vendors who value our always evolving expertise.

The company stability and growth is fueled by strong personal bonds with 14 exceptional territory managers, 7 trusted employees and over 25 well respected and recognized brands – some of which are decades old relationships. NextGen can be described as: loyal, diligent, consistent, productive, fun, dependable and professional. Our extensive experience plus forward thinking yields profitable partnerships – bring on the exceptional!

The Ultimate Marketplace

For Vendors

For Retailers

  • Tenured territory managers who are skilled at maximizing brand volume within their region
  • 30,000 square foot destination showroom with a premier location in the Dallas Market Center
  • Knowledgeable management with decades of industry experience in brand growth & account development
  • Effective brand exposure through social media, email marketing, showroom magazine, & B2B website
  • Well-known, industry-leading brands that feature top selling products that retail
  • Convenience for every shopping style: in-store rep visits, always-accessible website and premier showroom
  • Industry leaders at curating products offering on-trend & continual best sellers
  • Trusted partnerships with knowledgeable & experienced territory managers & company management

Our Management Team

Check out our 2023 magazine


  • NextGen Dallas is the best show room at market for me! Susan Arkison makes everything a breeze for me! She is the best!

    nextgen dallas testimonial beadery on main
    The Beadery on Main | Stillwater, OK
  • I have had the pleasure of Theresa being my rep for several years. Not only is she knowledgeable on current trends, but her customer service is top notch. Her job isn’t just about market ordering, she takes care of me the throughout the year…which is hard to come by in other show rooms. I know that with a simple phone call, text or email, that Theresa will get whatever I need to get done. This is definitely my favorite showroom!

    vintage vibe mansfield tx testimonial
    Vintage Vibe | Mansfield, TX
  • NextGen Dallas Showroom is always on the top of our list when heading to Dallas Market. For 10+ years we have purchased from several of their great lines. We were very excited to see that Next Gen and Enesco teamed up this year,as it is one of our top selling lines! Department 56 Villages, Possible Dreams, and Lolita Wine Glasses are just a few of our favorites! With the help of our amazing rep Sandi Lockwood, we are always informed of whats new and a must have!

    Pam & Maegan Golden | GG’s – Golden Gypsies

Vendors seeking information